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Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this:

"Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich."

The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan?

Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there.

• Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
• Why most entrepreneurs fail and how to immediately put the odds in your favor.
• The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
• The leading cause of poorness: Change this and you change everything.
• How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match.
• Why the guru's grand deity - compound interest - is an impotent wealth accelerator.
• Why the guru myth of "do what you love" will most likely keep you poor, not rich.
• And 250+ more poverty busting distinctions...

Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

• Sales Rank: #8852 in Books
• Brand: Brand: Viperion Publishing Corporation
• Published on: 2011-01-04
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .75" w x 6.00" l, 1.14 pounds
• Binding: Paperback
• 336 pages

Features

• Used Book in Good Condition

Review

"This is by far the best book ever written on the subject, better than Rich Dad Poor Dad, better than Think and Grow Rich, better than any book by Donald Trump..."
~ Amazon reader review

"You'll learn more in 2 days from this book than you will in 2 years of business college courses..."
~ Amazon reader review

"There are moments in your life where a light bulb just seems to turn on, a switch just seems to flip. If you're looking to induce one of these, look no further than this book."
~ Amazon reader review

"I can promise you that there is a clarity that comes with reading this book that no other book on the market will ever give you."
~ Amazon reader review

"The best book on acquiring wealth ever written..."
~ Amazon reader review

"I loved this book. It is dripping in authenticity and real-world experience. From the first, authentic page I was hooked. MJ DeMarco not only has created a book that motivates like nothing else I have read, he also provides the most important thing: a true framework for evaluating business decisions. It's safe to say that had I absorbed this book 10 years ago, I would be at least $100k-$200k richer today."
~ Amazon reader review

"...this book delivers much wisdom about business, money, and the creation of wealth. I have already had my first "liquidation event" and what this author says about how to get there is rock-solid truth."
~ Amazon reader review

"Not since Think and Grow Rich have I been as impressed with a book on the subject of wealth and success. Mr. DeMarco writes from a common, no-nonsense approach on how to become wealthy."
~ Amazon reader review

"Although the title and cover of the book make you think "infomercial for suckers", it's actually THE single best book I have read on this subject so far (and I've read plenty). I don't typically write reviews on books I purchase here on Amazon, but this one was so good that it compelled me to actually get off my lazy butt and post up a review. "
~ Amazon reader review

"If you want to get "rich" while you're young enough to enjoy it, read this book ...it short-circuits you though a lot of the BS."
~ Amazon reader review

"This is an honest to goodness "Get Rich Quick" book. Most "Get Rich Quick" books or programs scam people into believing there is a method to "Get Rich Easy". MJ DeMarco does an extremely good job of telling the truth about what it takes to really achieve wealth. "
~ Amazon reader review

"I wholeheartedly recommend this book. I have read many finance books (Rich Dad, Cramer, Dave Ramsey, etc) and after reading The Millionaire Fastlane, I kept saying to myself "finally, someone who tells it like it is and isn't feeding me BS!"
~ Amazon reader review

"In life, there are people who get it, and people who don't get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building 'gurus'..."
~ Amazon reader review

--Amazon Reader Reviews

From the Author
THE "LAMBORGHINI PROPHECY" COMPLETES

The Millionaire Fastlane is the echo of a chance encounter I had long ago when I was a pudgy teenager. It was a Fastlane ignition of consciousness, a resurrection triggered by a stranger driving a mythic car--a Lamborghini Countach. The Fastlane was born, and with it the resolution and belief that creating wealth need not take 50 years of financial mediocrity devoured by decades of work, decades of saving, decades of mindless frugality, and decades of 8% stock market returns.

Often, this book references the Lamborghini brand, and it isn't to brag when I say I've owned a few. The Lamborghini icon represents the fulfillment of a prophecy in my life. It innocently
started when I saw my first Lamborghini and it kicked my ass out of my comfort zone. I
confronted its young owner and asked a simple question: "How can you afford such an awesome car?"

The answer I received, unveiled in chapter 2, was short and powerful, but I wish I had more. I
wish that man had taken a minute, an hour, a day, or a week to talk to me. I wish that young
stranger would have mentored me on how to get what I thought the Lamborghini represented:
wealth. I wish that man had reached into his car and given me a book.

Fast-forward to today.

As I endanger the streets in my Lamborghini, I relive that same moment except in role reversal. To celebrate my Fastlane success, I bought one of these legendary beasts, a Lamborghini Diablo. If you've never had the opportunity to drive a car that costs more than most people's homes,� let me tell you how it works...

You can't be shy.

People chase you in traffic. They tailgate you, rubberneck, and cause accidents. Getting gas is an event: people snap photos, enraged environmentalists give you the evil eye, and haters insinuate about the length of your penis--as if owning a Hyundai implies being well endowed.

Mostly, people ask questions.

The most frequent questions come from leering and inquisitive teenagers, as I was many years
ago: "Wow, how can you afford one of these?" or "What do you do?" People associate a
Lamborghini with wealth, and while I soon learned that that's more an illusion than anything
(any dimwit can finance a Lamborghini), it's indicative of a dream lifestyle that most people
conceive as incomprehensible.

Now when I hear the same question I asked decades ago, I have the power to gift a book and
perhaps, to gift a dream.

This book is my official answer.

From the Back Cover
Escape Financial Mediocrity, Fire that 9-5 and Slash 40 Years Off The Road to Wealth!

A chance encounter with a stranger in a Lamborghini cracked the code: Wealth has a Fastlane and it DOESN'T REQUIRE 50 years of soul-stripping jobs, 50 years of coupon-clipping frugality, 50 years of sacrificial saving, and 50 years of hope-n-pray for 8% stock market returns.
�
You can get wealthy young, live rich, and retire decades early by driving wealth's blazing fast shortcut--a shortcut cleverly camouflaged by a legion of hypocritical gurus and financial experts who pitch, preach, and peddle financial mediocrity, a dream-stealing dogma known as "Get Rich Slow."�

Their plan devours a lifetime and delivers wealth in a wheelchair.� Stop selling your soul for the paycheck of a weekend and the distant promise of wealth in life's twilight.� Make a course correction and merge onto the expressway to extraordinary wealth... The Millionaire Fastlane.
�

• Why jobs, 401(k)s, mutual funds, mindless frugality and other "guru-speak" strategies will never make you rich young.
• Why a financial plan that promises "riches" by age 65 is pure insanity.
• The Law of Attraction is BS: The real law of massive wealth and how you can use it to explode your income into the stratosphere.
• The leading cause of poorness--start here and you change everything.
• Why your business plan needs to be ripped apart and tossed in the garbage.� What to do instead.
• Why the guru nonsense of "do what you love" is likely a dead-end road to wealth!
• The 5 Fastlane Commandments--DO NOT start a business until you know what these are.
• Why most "get rich" books have failed you and why this one will not.
• And over 250 poverty-busting, wealth-accelerating distinctions!

Most helpful customer reviews

279 of 304 people found the following review helpful.
If You Are Serious About Wealth - Start Here
By John Chancellor
This is an honest to goodness "Get Rich Quick" book. But you must understand two things. First quick is 5 to 10 years. Second quick does not mean easy. Most "Get Rich Quick" books or programs really scam people into believing there is a method to "Get Rich Easy". MJ DeMarco, the author, does an extremely good job of telling the truth about what it takes to really achieve wealth.

The book starts off by describing three different economic paths and most people follow one of these paths. The first path is the sidewalk where people are basically living from paycheck to paycheck. The second is what MJ calls the slow lane - work hard for forty to fifty years, dutifully save 10% or more in your 401K and retire with a modest sum. However there are many dangers with the slow lane method. It depends on everything going right for those 40 - 50 years - not a good bet.

Then there is the fast lane. Here you are in control of your destiny, you work extremely hard for 5 to 10 years in a business which has the chance to make big money and once you build the business to size, you have a liquidation event, generally a sale.

There is a lot of wisdom in what he says. Most people who start their own businesses violate the rules that MJ gives. Your business must fill a need. It cannot be what you love or what you are good at. The product/service must be of value in the market place. And you must be able to scale the business - either by providing massive value to a few people or providing good value to a large number of people.

You cannot scale a local sandwich shop. Any business that cannot be scaled is simply a job.

MJ takes good aim at MLM opportunities and any other "business" that you can enter by buying a $199 distributor kit. You will save yourself tons of money and energy by reading and absorbing the lessons in this book.

In addition to the business and investing lessons, there are some extremely great life lessons in the book. MJ shares a lot of the lessons he learned the hard way - lessons such as your life is a composite of all the choices you have made. "Your choices are made in a moment, but their consequences will transcend a lifetime."

He also gives some great lessons about time - how it is our most valuable/precious asset.

The book is extremely easy to read. However it will probably challenge a lot of your long held beliefs. If you are seeking some magic formula for getting wealthy without a lot of effort, look elsewhere. If you want a serious how to manual, with some raw truth told by someone who might appear to be your "Dutch Uncle" then study this book and follow his advice.

MJ does not soft pedal the facts of life about getting wealthy. He speaks from experience and gives you some great insights into what it really takes to get wealthy.

Highly recommended but only for those willing to do what it takes.

191 of 223 people found the following review helpful.
Suprised just how good this was!
By frederick scribner
My cynical nature is rarely disappointed. And I was prepared for this book to be more self-published non-sense. I was wrong. This book is quite good - and I was pleasantly surprised. Think of it as similar to the 'Rich-Dad' series in tone, but with all the very best stuff there in spades - and with all the filler gone. The author is both an excellent writer (again, rare) and has a knack not only for telling it like it is, but for expressing himself with analytic accuracy and striking clarity. Essentially the book helps you re-think all you thought you knew about wealth creation. It's neither a how-to-guide (i.e., buy real estate) or the 'you can do it' feel-good treatise (a la Tony Robbins). Rather, it's critical thinking at its best. He works to debunk a number of wealth fantasies sold to the masses. In many ways, it's not althogether new, but it has rarely been delivered all in one package with such clarity and panache! I'm sure I could take a few critical stabs at it, but one fact remains: it's far superior to most out there in it's genre.

375 of 444 people found the following review helpful.
Unrealistic. Not badly written, but completely unrealistic
By agarose2000
I understand why self-help books like this get "5-star" ratings. It is not because they work, but it is because they sell hope in a plausible manner.

This is not a bad book - in fact, the business concepts are very solid, and no different than what you would get in a "Cliffs Notes" of marketing. He just adds some energy and motivation within the text which make it differ from a conventional textbook.

The KEY problem which all buyers need to understand before purchasing this book : The claims he make that 'anyone' can motivate and make millions hand over fist by following his concepts, are not true. While I would agree that the concepts he puts forth are probably needed in large part to facilitate large-scale wealth generation, these concepts are so intrinsically obvious that in a practical setting, it is akin to selling fluff.

To put it in perspective from a more realistic scenario:

- Millions of people with far more experience, funds, and even talent than you or he have, attempt exactly what he states in creating businesses that scale well, serve a need, and don't require big startup costs. Vanishingly few succeed. Even in the author's very own area of expertise, 'net marketing', silicon valley venture capital firms are heavily involved investing millions to get the necessary insights to succeed reliably, and even they have a checkered history on it. It is extremely, extremely doubtful that a rookie, or even someone with a good skillset, can compete successfully time after time as the author suggests.

- The far more plausible reason for the author's success is luck. Yes, hard work is necessary for even getting a chance for luck to work, but the author started one web business in the early days of the web, and he was well positioned early on to happen to capture a good chunk of the market. (He owns a business about limo reservations online.) If it were as doable to repeat this task in another field, there is a 100% chance that someone would have done it already. He never mentions luck in his book, but truth is, luck was probably the most important factor for his success. Good timing, good situation counts for a lot, but does not make what you do repeatable. (It is highly doubtful that he could repeat his success with a web business now.)

- The book completely lacks any specifics whatsoever about the crucial details needed to succeed. He leaves it to you to 'work hard and figure it out.' Not unexpected, but also lacking value. It's pretty easy to just say "Go start a business that scales well, has low startup costs, and high barriers to entry - figure out what that business is on your own." It's extremely difficult to give directions as to where that business may lie. He gives zero details about how to go about figuring this out - not even a system to draw upon your own strengths. If anything, he says to ignore your own strengths, as you should focus not on yourself, but only on the needs of others.

- The most telling flaw in his book that shows how one-dimensional and limited his perpsective on reliable wealth generation is: He completely ignores the single most important factor - human capital. Almost all people who can generate large quantities of wealth reliably, are experts in identifying and communicating with the people who will help them succeed. This is the single most important skill a business person can have, exceed your ideas, personal execution, and funds. Your ability to network effectively (I hate that term but it is probably the most apt one) will be the greatest determinant of your success. You do not make millions and leverage a large business machine on your own - it requires a team of strong players, of which you are but one piece. To not mention this is a fatal omission in any directive to generate a high revenue business.

- And another big flaw is that he completely eschews the value of education in the book. While I agree that getting straight As in school won't ever be a guarantee of a great income, ignoring your educational background (he makes a big point of denigrating academics as missing the boat) is fraught with risk. He claims it's possible to start that killer million-dollar business with no special background, and just a lot of motivation and effort. Good luck with that. Odds are far, far more likely that he was lucky enough that when he decided to go into the web business, it was taking off, and his effort happened to be rewarded with outsized returns. It would be no different than a gold panning hunter who happened to find a big gold nugget in the dirt by luck - sure he may have worked his tail off to find it, and he may have a very plausible sounding way that he did it, but hasn't been able to repeat it, and certainly is not justified in saying he now is an expert in gold hunting because he stumbled upon a one-hit wonder. Repeated success = credibility. Not seeing it from this author at the scale he claims it is.

- I could punch so many holes into his critique of avoiding compound interest until you 'make millions first' that it's laughable, actually. He gives some of the worst financial advice I can imagine, but that's the consequence of believing that you indeed have a failsafe million dollar per year generating business in your near future, which pretty much absolves you of even requiring standard investing strategy to hedge your bets for the future. In fact, I could summarize most of his book this way - because you'll be making millions per year (good luck with that), you don't have to worry about the slow-wealth generating things that everyone who isn't making millions per year do worry about. Unfortunately, this advice should ONLY come after you have that million+ business already generating income - it's terrible advice for the 99.9999% of people who will not succeed at their shot at that home run business.

In summary, this is no different than any other 'get-rich' book, which focuses mostly on the "feel-good" and "you-can-do-it!" part of equation, provides a lot of completely theoretical ways to do it (make a business that scales well with low capital investment despite your complete lack of experience in doing anything of the sort and special personal skills) and tries to use his isolated example of hitting it big one-time in a web business as proof of why he knows what he's doing despite the fact he has never repeated his one-hit wonder performance.

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The Definitive Guide to JavaServer Faces 2.0

Fully revised and updated for all of the changes in JavaServer Faces (JSF) 2.0, this comprehensive volume covers every aspect of the official standard Web development architecture for JavaEE. Inside this authoritative resource, the co-spec lead for JSF at Sun Microsystems shows you how to create dynamic, cross-browser Web applications that deliver a world-class user experience while preserving a high level of code quality and maintainability.

JavaServer Faces 2.0: The Complete Reference features an integrated sample application to use as a model for your own JSF applications, with code available online. The book explains all JSF features, including the request processing lifecycle, managed beans, page navigation, component development, Ajax, validation, internationalization, and security. Expert Group Insights throughout the book offer insider information on the design of JSF.

• Set up a development environment and build a JSF application
• Understand the JSF request processing lifecycle
• Use the Facelets View Declaration Language, managed beans, and the JSF expression language (EL)
• Define page flow with the JSF Navigation Model, including the new "Implicit Navigation" feature
• Work with the user interface component model and the JSF event model, including support for bookmarkable pages and the POST, REDIRECT, GET pattern
• Use the new JSR-303 Bean Validation standard for model data validation
• Build Ajax-enabled custom UI components Extend JSF with custom non-UI components
• Manage security, accessibility, internationalization, and localization
• Learn how to work with JSF and Portlets from the JSF Team Leader at Liferay, the leading Java Portal vendor

Ed Burns is a senior staff engineer at Sun Microsystems and is the co-specification lead for JavaServer Faces. He is the co-author of JavaServer Faces: The Complete Reference and author of Secrets of the Rock Star Programmers.

Chris Schalk is a developer advocate and works to promote Google's APIs and technologies. He is currently engaging the international Web development community with the new Google App Engine and OpenSocial APIs.

Neil Griffin is committer and JSF Team Lead for Liferay Portal and the co-founder of The PortletFaces Project.

Ready-to-use code at www.mhprofessonal.com/computingdownload

• Sales Rank: #1240442 in Books
• Published on: 2010-01-18
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x 1.40" w x 7.30" l, 2.65 pounds
• Binding: Paperback
• 752 pages

About the Author
Ed Burns is a senior staff engineer at Sun Microsystems and is the co-specification lead for Java Server Faces. He is the co-author of JavaServer Faces: The Complete Reference and the author of Secrets of the Rock Star Programmers.

Neil Griffin is committer and JSF Team Lead for Liferay Portal and the co-founder of The PortletFaces Project.

Most helpful customer reviews

27 of 28 people found the following review helpful.
Hastily cobbled together
By Slyne
Having reached past page 100 of the book, I feel compelled to pause for a moment and offer my review of it. If my opinion changes somewhat later, I'll update it in consequence.

Obviously, this book was hastily published, in an attempt to be the first one out, and is sorely lacking proofreading and coordination between the authors. Following are a few issues I personally found grating.

The text is adequate but verbose (some topics are needlessly broached several times) and all over the place (topics are started in a chapter, continued in another, and neither chapter provides a comprehensive picture of the functionality they're dealing with). Depth is inconsistent: Chapter 3, which is entirely devoted to explaining the request processing lifecycle, glosses over how navigating between different pages interacts with the lifecyle of those pages but at the same time Chapter 2 feels necessary to explain that you should use 'localhost' in your browser to point to a locally deployed application.

Some sections are directly lifted from the previous edition: I suppose there are no differences between the Expression Language in version 1.2 and version 2.0, but I'd like at least an acknowledgment instead of a diagram that only shows JSF versions reaching 1.2. Another example is that, suddenly, the text makes reference to JSP as the view definition language, and you find yourself wondering whether that section you're reading is still relevant in a Facelets world.

Even better (well, worse) is to see an "Expert Group Insight" box praising the MethodBinding class, without even making a note that the class is now deprecated (as a matter of fact, MethodBinding was *already* deprecated in JSF 1.2); if I tell you that the surrounding text makes no mention of that class, since MethodExpression has long replaced its functionality, you can see how those recurring little things can be annoying.

The examples are both repetitive and mostly useless. Some examples don't even match the text that refers to them (the command button action and value attribute values are repeat offenders there)

At times, the book feels like it was published without the authors' approval: Chapter 4, in its 10-page glory, is woefully insufficient as a coverage of the Facelets language (the non-templating Facelets tags have 1/2 page to share between them), and Chapter 17 (referred to in Chapter 2 and Chapter 5), while minor, is completely missing (and admitting that omission is sadly the only thing in the online errata at the moment)

Verdict

What I really expected from this book, was both a complete, integrated picture of JSF 2.0, and a sense of the best practices to use when developing a JSF application, but sadly this is not the book for it. At the very least, wait for a revised edition, so that they can fix the most glaring mistakes. But I'd still look somewhere else if I had to pick a JSF book again in a year.

15 of 15 people found the following review helpful.
It is just a reference book
By Golubyev Mykola
I was attracted by the statements on the cover of this book.
But the content I found is equal to online Java EE tutorial + JSF 2.0 specification.

There are a lot of new features in JSF 2.0 and the authors introduce them well, but often without context. I mean I want to see a real problem that is easily and nicely can be solved by using the feature, what I see instead is just a synthetic "hello world" examples. This is one of the reasons why new comers programmers write inconsistent code: they use wrong tools in a wrong places.

There are not so many real examples as the book claims it has. There are no custom components created and just composite ones. I mean there are no Calendar component, fancy button component, accordions, etc. Without those components it is hard to call a site "RIA".
And as I understand JSF 2.0 is for Rich Internet Applications.
The "Virtual Trainer Application" sample (which is the only one complete and real) does not show the Full power of JSF 2.0. I mean I can implement the same application by using JSP 2.1 or with Struts 2.0, or with SpringMVC -- any MVC capable framework can do the same job with almost the same effort. So why should I use JSF? Ok, there is Validation which is greatly highlighted, but I wanted to see more.

Authors constantly says that we should not use that technique or this code in the real world example. Look, why I then bought this book?
For simplicity authors remove some JEE aspects, like EJB, but what they do instead is create their own things which kind of replace for EJB. They shows the real code and asks not to use it. What is the reason then? I am sure junior programmers won't check EJB and just will use the code authors provide.

After reading this book I still can't answer the questions I was interested in.
Some of them are:
what is the JSF 2.0 way to expose, let say, JQueryUI controls as JSF components?
how to create table component which will load data lazily?
how to implement two version of the page one for Computer's Browser and one for Mobile's one?

And there is no word about CDI (Context & Dependency Injection) + JSF 2.0 integration.

14 of 14 people found the following review helpful.
One of the worst Java books I have read ever
By Behrang Saeedzadeh
I am fortunate to have prior experience using JSF but I assume this book is going to be very hard to follow for developers new to this topic. And it is very verbose and still lacking for developers that have already used older versions of JSF. The chapter on Facelets is a joke. I haven't completed the book yet though. So far it has been a disappointment. It is a very incomplete reference.

See all 22 customer reviews...

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[L239.Ebook] Ebook Abundance: The Future Is Better Than You Think, by Peter H. Diamandis, Steven Kotler

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Providing abundance is humanity’s grandest challenge—this is a book about how we rise to meet�it.

Providing abundance is humanity’s grandest challenge—this is a book about how we rise to meet�it.

�

We will soon be able to meet and exceed the basic needs of every man, woman and child on the planet. Abundance for all is within our grasp. This bold, contrarian view, backed up by exhaustive research, introduces our near-term future, where exponentially growing technologies and three other powerful forces are conspiring to better the lives of billions. An antidote to pessimism by tech entrepreneur turned philanthropist, Peter H. Diamandis and award-winning science writer Steven Kotler.�

Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast.�The authors document how four forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems. Abundance establishes hard targets for change and�lays out a strategic roadmap for governments, industry and entrepreneurs, giving us plenty of reason for optimism.

Examining human need by category—water,�food,�energy,�healthcare, education, freedom—Diamandis and Kotler introduce dozens of innovators making great strides in each area: Larry Page, Steven Hawking, Dean Kamen, Daniel Kahneman, Elon Musk, Bill Joy, Stewart Brand, Jeff Skoll, Ray Kurzweil, Ratan Tata, Craig Venter, among many, many others.�

• Sales Rank: #42225 in Books
• Published on: 2012-02-21
• Released on: 2012-02-21
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.30" w x 6.00" l, 1.24 pounds
• Binding: Hardcover
• 400 pages

Review
“At a moment when our world faces multiple crises and is awash in pessimism, Abundance redirects the conversation, spotlighting scientific innovators working to improve people's lives around the world. The result is more than a portrait of brilliant minds - it's a reminder of the infinite possibilities for doing good when we tap into our own empathy and wisdom.”—Arianna Huffington, CEO, Huffington Post

“This brilliant must-read book provides the key to the coming era of abundance replacing eons of scarcity, a powerful antidote to today’s malaise and pessimism.”—Ray Kurzweil, inventor, author and futurist, author of The Singularity is Near

"Now that human beings communicate so easily, I suspect that nothing can stop the inevitable torrent of new technologies, new ideas and new arrangements that will transform the lives of our children. Peter Diamandis and Steven Kotler give us a blinding glimpse of the innovations that are coming our way — and that they are helping to create. This is a vital book."—Matt Ridley, author of The Rational Optimist

“Diamandis and Kotler challenge us all to solve humanity’s grand challenges. Innovative small teams are now empowered to accomplish what only governments and large corporations could once achieve. The result is nothing less than the most transformative and thrilling period in human history.”––Timothy Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek

“Today, philanthropists, innovators and passionate entrepreneurs are more empowered than ever before to solve humanity’s grand challenges. Abundance chronicles many of these stories and the emerging tools driving us towards an age of abundance. This is an audacious and powerful read!”—Jeff Skoll

“Abundance provides proof that the proper combination of technology, people and capital can meet any grand challenge.”—Sir Richard Branson, Chairman of the Virgin Group

"Our future depends on optimists like Diamandis...even the most skeptical readers will come away from Abundance feeling less gloomy." --New York Times Book Review

"A manifesto for the future that is grounded in practical solutions addressing the world's most pressing concerns: overpopulation, food, water, energy, education, health care and freedom. " --The Wall Street Journal

"A breezy case for optimism... Abundance: The Future is Better Than You Think...[is] a godsend for those who suffer from Armageddon fatigue." --The Economist

“In Abundance: Why the Future is Better Than You Think, Peter Diamandis and Steven Kotler offer a vision of the future that’s truly awesome in both the most traditional and modern understandings of the word; it’s as big as it as awe inspiring.” –The Futurist

"Abundance is not fantasy. It is a tale, say authors Diamandis and Kotler, of “good news;” a spritely and exciting collection of reasons why, despite the ever-constant refrain that Earth is on the verge of disaster, we must stay positive." --Christian Science Monitor

" Enough with the dystopian fiction and Mayan end-of-the-world predictions! According to tech entrepeneur and philanthropist Peter Diamandis and science writer Steven Kotler, things are getting better, not worse. " --USA Today

"[Abundance is] fascinating and inspirational -- every politician should read it (but sadly that may be too much to hope for!)" --Lord Martin Rees, Astronomer Royal, UK

"Welcome to the feel good future." -Smithsonian

"A nice reminder of how far we’ve come." --The New York Times Book Review

“Curious what the future will look like? This books talks about what lies ahead, providing practical solutions for concerns like overpopulation, food, water, energy, freedom and health care.”-Wall Street Journal

About the Author
Peter H. Diamandis�is the Chairman and CEO of the X PRIZE Foundation, co-founder and Chairman of Singularity University and the founder of more than a dozen high tech companies. Diamandis has degrees in molecular genetics and aerospace engineering from MIT, and an M.D. from Harvard Medical School.
Steven Kotler�is an author and journalist. His books include�A Small Furry Prayer, West of Jesus,�and�The Angle Quickest for Flight. His articles have appeared in more than sixty publications, including�The�New York Times Magazine,�Wired,�Discover, GQ, and National Geographic. He also writes a regular blog for PsychologyToday.com.

Excerpt. � Reprinted by permission. All rights reserved.
Abundance
CHAPTER ONE
OUR GRANDEST CHALLENGE

The Lesson of Aluminum
Gaius Plinius Cecilius Secundus, known as Pliny the Elder, was born in Italy in the year AD 23. He was a naval and army commander in the early Roman Empire, later an author, naturalist, and natural philosopher, best known for his Naturalis Historia, a thirty-seven-volume encyclopedia describing, well, everything there was to describe. His opus includes a book on cosmology, another on farming, a third on magic. It took him four volumes to cover world geography, nine for flora and fauna, and another nine for medicine. In one of his later volumes, Earth, book XXXV, Pliny tells the story of a goldsmith who brought an unusual dinner plate to the court of Emperor Tiberius.

The plate was a stunner, made from a new metal, very light, shiny, almost as bright as silver. The goldsmith claimed he’d extracted it from plain clay, using a secret technique, the formula known only to himself and the gods. Tiberius, though, was a little concerned. The emperor was one of Rome’s great generals, a warmonger who conquered most of what is now Europe and amassed a fortune of gold and silver along the way. He was also a financial expert who knew the value of his treasure would seriously decline if people suddenly had access to a shiny new metal rarer than gold. “Therefore,” recounts Pliny, “instead of giving the goldsmith the regard expected, he ordered him to be beheaded.”

This shiny new metal was aluminum, and that beheading marked its loss to the world for nearly two millennia. It next reappeared during the early 1800s but was still rare enough to be considered the most valuable metal in the world. Napol�on III himself threw a banquet for the king of Siam where the honored guests were given aluminum utensils, while the others had to make do with gold.

Aluminum’s rarity comes down to chemistry. Technically, behind oxygen and silicon, it’s the third most abundant element in the Earth’s crust, making up 8.3 percent of the weight of the world. Today it’s cheap, ubiquitous, and used with a throwaway mind-set, but—as Napol�on’s banquet demonstrates—this wasn’t always the case. Because of aluminum’s high affinity for oxygen, it never appears in nature as a pure metal. Instead it’s found tightly bound as oxides and silicates in a claylike material called bauxite.

While bauxite is 52 percent aluminum, separating out the pure metal ore was a complex and difficult task. But between 1825 and 1845, Hans Christian Oersted and Frederick Wohler discovered that heating anhydrous aluminum chloride with potassium amalgam and then distilling away the mercury left a residue of pure aluminum. In 1854 Henri Sainte-Claire Deville created the first commercial process for extraction, driving down the price by 90 percent. Yet the metal was still costly and in short supply.

It was the creation of a new breakthrough technology known as electrolysis, discovered independently and almost simultaneously in 1886 by American chemist Charles Martin Hall and Frenchman Paul H�roult, that changed everything. The Hall-H�roult process, as it is now known, uses electricity to liberate aluminum from bauxite. Suddenly everyone on the planet had access to ridiculous amounts of cheap, light, pliable metal.

Save the beheading, there’s nothing too unusual in this story. History’s littered with tales of once-rare resources made plentiful by innovation. The reason is pretty straightforward: scarcity is often contextual. Imagine a giant orange tree packed with fruit. If I pluck all the oranges from the lower branches, I am effectively out of accessible fruit. From my limited perspective, oranges are now scarce. But once someone invents a piece of technology called a ladder, I’ve suddenly got new reach. Problem solved. Technology is a resource-liberating mechanism. It can make the once scarce the now abundant.

To expand on this a bit, let’s take a look at the planned city of Masdar, now under construction by the Abu Dhabi Future Energy Company. Located on the edge of Abu Dhabi, out past the oil refinery and the airport, Masdar will soon house 50,000 residents, while another 40,000 work there. They will do so without producing any waste or releasing any carbon. No cars will be allowed within the city’s perimeter and no fossil fuels will be consumed inside its walls. Abu Dhabi is the fourth-largest OPEC producer, with 10 percent of known oil reserves. Fortune magazine once called it the wealthiest city in the world. All of which makes it interesting that they’re willing to spend $20 billion of that wealth building the world’s first post-petroleum city.

In February 2009 I traveled to Abu Dhabi to find out just how interesting. Soon after arriving, I left my hotel, hopped in a cab, and took a ride out to the Masdar construction site. It was a journey back in time. I was staying at the Emirates Palace, which is both one of the most expensive hotels ever built and one of the few places I know of where someone (someone, that is, with a budget much different from mine) can rent a gold-plated suite for $11,500 a night. Until the discovery of oil in 1960, Abu Dhabi had been a community of nomadic herders and pearl divers. As my taxi drove past the “Welcome to the future home of Masdar” sign, I saw evidence of this. I was hoping the world’s first post-petroleum city might look something like a Star Trek set. What I found was a few construction trailers parked in a barren plot of desert.

During my visit, I had the chance to meet Jay Witherspoon, the technical director for the whole project. Witherspoon explained the challenges they were facing and the reasons for those challenges. Masdar, he said, was being built on a conceptual foundation known as One Planet Living (OPL). To understand OPL, Witherspoon explained, I first had to understand three facts. Fact one: Currently humanity uses 30 percent more of our planet’s natural resources than we can replace. Fact two: If everyone on this planet wanted to live with the lifestyle of the average European, we would need three planets’ worth of resources to pull it off. Fact three: If everyone on this planet wished to live like an average North American, then we’d need five planets to pull it off. OPL, then, is a global initiative meant to combat these shortages.

The OPL initiative, created by BioRegional Development and the World Wildlife Fund, is really a set of ten core principles. They stretch from preserving indigenous cultures to the development of cradle-to-cradle sustainable materials, but really they’re all about learning to share. Masdar is one of the most expensive construction projects in history. The entire city is being built for a post-petroleum future where oil shortages and water war are a significant threat. But this is where the lesson of aluminum becomes relevant.

Even in a world without oil, Masdar is still bathed in sunlight. A lot of sunlight. The amount of solar energy that hits our atmosphere has been well established at 174 petawatts (1.740 � 10^17 watts), plus or minus 3.5 percent. Out of this total solar flux, approximately half reaches the Earth’s surface. Since humanity currently consumes about 16 terawatts annually (going by 2008 numbers), there’s over five thousand times more solar energy falling on the planet’s surface than we use in a year. Once again, it’s not an issue of scarcity, it’s an issue of accessibility.

Moreover, as far as water wars are concerned, Masdar sits on the Persian Gulf—which is a mighty aqueous body. The Earth itself is a water planet, covered 70 percent by oceans. But these oceans, like the Persian Gulf, are far too salty for consumption or crop production. In fact, 97.3 percent of all water on this planet is salt water. What if, though, in the same way that electrolysis easily transformed bauxite into aluminum, a new technology could desalinate just a minute fraction of our oceans? How thirsty is Masdar then?

The point is this: When seen through the lens of technology, few resources are truly scarce; they’re mainly inaccessible. Yet the threat of scarcity still dominates our worldview.
The Limits to Growth
Scarcity has been an issue since life first emerged on this planet, but its contemporary incarnation—what many call the “scarcity model”—dates to the late eighteenth century, when British scholar Thomas Robert Malthus realized that while food production expands linearly, population grows exponentially. Because of this, Malthus was certain there was going to come a point in time when we would exceed our capacity to feed ourselves. As he put it, “The power of population is indefinitely greater than the power of the Earth to produce subsistence for man.”

In the years since, plenty of thinkers have echoed this concern. By the early 1960s something of a consensus had been reached. In 1966 Dr. Martin Luther King Jr. pointed out: “Unlike the plagues of the dark ages or contemporary diseases, which we do not understand, the modern plague of overpopulation is soluble by means we have discovered and with resources we possess.” Two years later, Stanford University biologist Dr. Paul R. Ehrlich sounded an even louder alarm with the publication of The Population Bomb. But it was the downstream result of a small meeting held in 1968 that really alerted the world to the depth of the crisis.

That year, Scottish scientist Alexander King and Italian industrialist Aurelio Peccei gathered together a multidisciplinary group of top international thinkers at a small villa in Rome. The Club of Rome, as this group was soon known, had come together to discuss the problems of short-term thinking in a long-term world.

In 1972 they published the results of that discussion. The Limits to Growth became an instant classic, selling twelve million copies in thirty languages, and scaring almost everyone who read it. Using a model developed by the founder of system dynamics, Jay Forrester, the club compared worldwide population growth rates to global resource consumption rates. The science behind this model is complicated, the message was not. Quite simply: we are running out of resources, and we are running out of time.

It’s been over four decades since that report came out. While many of their more dire predictions have failed to materialize, for the most part, the years haven’t softened the assessment. Today we are still finding proof of its veracity most places we look. One in four mammals now faces extinction, while 90 percent of the large fish are already gone. Our aquifers are starting to dry up, our soil growing too salty for crop production. We’re running out of oil, running low on uranium. Even phosphorus—one of the principal ingredients in fertilizer—is in short supply. In the time it takes to read this sentence, one child will die of hunger. By the time you’ve made it through this paragraph, another will be dead from thirst (or from drinking dirty water to quench that thirst).

And this, the experts say, is just the warm-up round.

There are now more than seven billion people on the planet. If trends don’t reverse, by 2050, we’ll be closer to ten billion. Scientists who study the carrying capacity of the Earth—the measure of how many people can live here sustainably—have fluctuated massively in their estimations. Wild-eyed optimists believe it’s close to two billion. Dour pessimists think it might be three hundred million. But if you agree with even the most uplifting of these predictions—as Dr. Nina Fedoroff, science and technology advisor to the US secretary of state, recently told reporters—only one conclusion can be drawn: “We need to decrease the growth rate of the global population; the planet cannot support many more people.”

Some things, though, are easier said than done.

The most infamous example of top-down population control was the Nazis’ eugenics program, but there have been a few other nightmares as well. India performed tubal ligations and vasectomies on thousands of people during the middle 1970s. Some were paid for their sacrifice; others were simply forced into the procedure. The results drove the ruling party out of power and created a controversy that still rages today. China, meanwhile, has spent thirty years under a one-child-per-family policy (while it’s often discussed as a blanket program, this policy actually extends to only about 36 percent of the population). According to the government, the results have been 300 million fewer people. According to Amnesty International, the results have been an increase in bribery, corruption, suicide rates, abortion rates, forced sterilization procedures, and persistent rumors of infanticide. (A male child is preferable, so rumors hold that newborn girls are being murdered.) Either way, as our species has sadly discovered, top-down population control is barbaric, both in theory and in practice.

This seems to leave only one remaining option. If you can’t shed people, you have to stretch the resources those people use. And stretch them dramatically. How to do this has been a matter of much debate, but these days the principles of OPL have been put forth as the only viable option. This option bothered me, but not because I wasn’t committed to the idea of greater efficiency. Seriously—use less, gain more—who would be opposed to efficiency? Rather, the source of my concern was that efficiency was being forwarded as the only option available. But everything I was doing with my life told me there were additional paths worth pursuing.

The organization I run, the X PRIZE Foundation, is a nonprofit dedicated to bringing about radical breakthroughs for the benefit of humanity through the design and operation of large incentive-prize competitions. One month before traveling to Masdar, I’d chaired our annual “Visioneering” board meeting, where maverick inventors like Dean Kamen and Craig Venter, brilliant technology entrepreneurs such as Larry Page and Elon Musk, and international business giants like Ratan Tata and Anousheh Ansari were debating how to drive radical breakthroughs in energy, life sciences, education, and global development. These are all people who have created world-changing industries where none had existed before. Most of them accomplished this feat by solving problems that had long been considered unsolvable. Taken together, they are a group whose track record showed that one of the better responses to the threat of scarcity is not to try to slice our pie thinner—rather it’s to figure out how to make more pies.
The Possibility of Abundance
Of course, the make-more-pies approach is nothing new, but there are a few key differences this time around. These differences will comprise the bulk of this book, but the short version is that for the first time in history, our capabilities have begun to catch up to our ambitions. Humanity is now entering a period of radical transformation in which technology has the potential to significantly raise the basic standards of living for every man, woman, and child on the planet. Within a generation, we will be able to provide goods and services, once reserved for the wealthy few, to any and all who need them. Or desire them. Abundance for all is actually within our grasp.

In this modern age of cynicism, many of us bridle in the face of such proclamation, but elements of this transformation are already underway. Over the past twenty years, wireless technologies and the Internet have become ubiquitous, affordable, and available to almost everyone. Africa has skipped a technological generation, by-passing the landlines that stripe our Western skies for the wireless way. Mobile phone penetration is growing exponentially, from 2 percent in 2000, to 28 percent in 2009, to an expected 70 percent in 2013. Already folks with no education and little to eat have gained access to cellular connectivity unheard of just thirty years ago. Right now a Masai warrior with a cell phone has better mobile phone capabilities than the president of the United States did twenty-five years ago. And if he’s on a smart phone with access to Google, then he has better access to information than the president did just fifteen years ago. By the end of 2013, the vast majority of humanity will be caught in this same World Wide Web of instantaneous, low-cost communications and information. In other words, we are now living in a world of information and communication abundance.

In a similar fashion, the advancement of new, transformational technologies—computational systems, networks and sensors, artificial intelligence, robotics, biotechnology, bioinformatics, 3-D printing, nanotechnology, human-machine interfaces, and biomedical engineering—will soon enable the vast majority of humanity to experience what only the affluent have access to today. Even better, these technologies aren’t the only change agents in play.

There are three additional forces at work, each augmented by the power of exponentially growing technologies, each with significant, abundance-producing potential. A Do-It-Yourself (DIY) revolution has been brewing for the past fifty years, but lately it’s begun to bubble over. In today’s world, the purview of backyard tinkerers has extended far beyond custom cars and homebrew computers, and now reaches into once-esoteric fields like genetics and robotics. What’s more, these days, small groups of motivated DIY-ers can accomplish what was once the sole province of large corporations and governments. The aerospace giants felt it was impossible, but Burt Rutan flew into space. Craig Venter tied the mighty US government in the race to sequence the human genome. The newfound power of these maverick innovators is the first of our three forces.

The second force is money—a lot of money—being spent in a very particular way. The high-tech revolution created an entirely new breed of wealthy technophilanthropists who are using their fortunes to solve global, abundance-related challenges. Bill Gates is crusading against malaria; Mark Zuckerberg is working to reinvent education; while Pierre and Pam Omidyar are focused on bringing electricity to the developing world. And this list goes on and on. Taken together, our second driver is a technophilanthropic force unrivaled in history.

Lastly, there are the very poorest of the poor, the so-called bottom billion, who are finally plugging into the global economy and are poised to become what I call “the rising billion.” The creation of a global transportation network was the initial step down this path, but it’s the combination of the Internet, microfinance, and wireless communication technology that’s transforming the poorest of the poor into an emerging market force. Acting alone, each of these three forces has enormous potential. But acting together, amplified by exponentially growing technologies, the once-unimaginable becomes the now actually possible.

So what is possible?

Imagine a world of nine billion people with clean water, nutritious food, affordable housing, personalized education, top-tier medical care, and nonpolluting, ubiquitous energy. Building this better world is humanity’s grandest challenge. What follows is the story of how we can rise to meet it.

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131 of 141 people found the following review helpful.
An Important "Post-Scarcity" Perspective
By CS4242
"Abundance" is a deeply optimistic book that suggests radical new technologies may soon transform society and lead to an era where the concept of scarcity no longer dominates economic and social thinking. The authors believe that advances now on the horizon could potentially solve many of the world's major problems by the year 2035.

The book includes a wealth of material on specific technologies that the authors feel may revolutionize energy (solar, algae-based biofuels and next generation nuclear), food production (genetic engineering, vertical farming and in-vitro meats), water scarcity (desalination using nanotechnology filters, rather than today's inefficient thermal or reverse osmosis plants) and health care (artificially intelligent "doctors", robotic nurses and cheap diagnostic chips) to mention just a few. The authors also suggest that much of this progress will be driven by independent inventors (who they call "DIY innovators") and wealthy technology philanthropists.

I'd urge everyone to also read The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future, a book that looks at many of the same technologies and trends as "Abundance" but really delves into the impact on the economy, incomes and the job market, and offers a different perspective. Both these books raise issues and discuss technologies that could be of transformative importance over the next 10-20 years. They are books that everyone should read.

I've rated Abundance highly because I think it introduces a very important perspective that should be a part of any discussion about the future. Having said that, I also think it has significant limitations and needs to be supplemented with other reading and research. The book's promise of future abundance relies heavily on technologies that will reduce the need for human labor: for example, artificial intelligence, robotics and 3d printing. If the authors' projections are correct, then those technologies will also eliminate millions of jobs. Many people, especially those without advanced educations, may be left with little in the way of marketable skills and no obvious way to earn an income. The authors do note this issue, but relegate it to about 3 pages in the appendix. It deserves much more than that; even if the future is abundant, the distribution of resources will still be of critical importance to individuals and society.

306 of 328 people found the following review helpful.
A Brief Summary and Review
By A. D. Thibeault
*A full summary of this book is available here: An Executive Summary of Peter Diamandis and Steven Kotler's 'Abundance: The Future Is Better Than You Think'

In their new book `Abundance: The Future Is Better Than You Think', Peter Diamandis and Steven Kotler argue that, despite the problems that our technology has recently created (including dwindling resources, global warming, and a population explosion that threatens to confound [and in some cases already does confound] our advances in agricultural production and medicine), we needn't discard our techno-optimism after all. Indeed, according to Diamandis, the world is on the precipice of another explosion in technology that will soon bring refuge from many of our current problems, and abundance to our doorstep. Not content to let the goal or the timeline remain vague, Diamandis is happy to hang a more precise definition on each. When it comes to abundance, Diamandis defines it as "a world of nine billion people with clean water, nutritious food, affordable housing, personalized education, top-tier medical care, and non-polluting, ubiquitous energy" (loc. 317), and, to top it all off, the freedom to pursue their goals and aspirations unhindered by political repression. With regards to the timeline, Diamandis claims that it "should be achievable within twenty-five years, with noticeable change possible within the next decade" (loc. 580).

In an attempt to convince us that this goal is achievable (and convincing he is), Diamandis takes us through the latest technological developments (and those that will soon be coming down the pipe) in numerous fields such as water filtration and sanitation (including advancements in water desalination, nano-filtering, sewage recycling, and the smart-water-grid); food production (including the next generation of genetically modified foods, vertical farming, in-vitro meat, and agroecology); education (including personalized education, the OLPC [One Laptop Per Child program], AI education programs, and advancements in educational games, video-games and computer programs); energy (including solar and wind power, the next generation of nuclear energy and algal biofuel, the smart-energy-grid, and battery-encapsulated energy storage); healthcare (including stem cell therapy and organ creation, robotic medical care-givers and surgeons, genomic medicine [based on your individual genome], and Lab-on-a-Chip technology [a diagnostic tool compatible with your cell phone that can instantly analyze samples of saliva, urine and blood]), and many, many more.

According to Diamandis, the technological innovations mentioned above are being spurred on by 3 forces in particular these days that are likely to bring us to a state of abundance even quicker than we might otherwise expect, and one that extends to all parts of the world. The 3 forces are (in reverse order as to how they are presented), 1) the rise of the bottom billion--which consists in the fact that the world's poorest have recently begun plugging into the world economy in a very substantial way, both as a consumer and as a producer of goods (largely as a result of the communications revolution, and the fact that cell phones are now spreading even to the world's poorest populations); 2) the rising phenomenon of the tech-philanthropists--a new breed of wealthy individuals who are more philanthropic than ever, and who are applying their efforts to global solutions (and particularly in the developing world); and 3) the rising phenomenon of DIY innovation--which includes the ability of small organizations, and even individuals to make contributions even in the most advanced technological domains (such as computing, biotechnology, and even space travel).

With regards to this last force, part of Diamandis' purpose here is to inspire the layperson to enter the fray with their own contributions towards abundance by way of joining one of the numerous open-source innovation projects available on line, or throwing their hand into one of the many incentivized technological prizes in existence, or in some other manner of their own devising. In this regard, the authors are very successful, as the work is both invigorating and inspiring, and I highly recommend it. A full summary of the book is available here: An Executive Summary of Peter Diamandis and Steven Kotler's 'Abundance: The Future Is Better Than You Think'

0 of 0 people found the following review helpful.
ABUNDANCE: Providing optimism and empowerment
By Veronica
I chose 5 out of 5 because it is an easy, engaging read that allows you to reflect.

I enjoyed the vast subject s they covered. The authors have you travel around the world, and Think of the roles of everyone has and provide s in society in every socioeconomic status. They provide plenty of examples from the past, present, and have you imagining the future. I expected there to be a warning or a shade of pessimism somewhere, but they keep the feeling of empowerment throughout the book.

I would recommend this book for anyone who enjoys technology, enjoys empowering messages, and/ or has an interest in helping society.

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[X928.Ebook] PDF Ebook Made in India: Cooked In Britain Recipes From And Indian Family Kitchen, by Meera Sodha

PDF Ebook Made in India: Cooked In Britain Recipes From And Indian Family Kitchen, by Meera Sodha

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MADE IN INDIA: the top ten bestselling Indian cookbook that will change the way you cook, eat, and think about Indian food, forever. **Look out for FRESH INDIA, Meera Sodha's new cookbook, coming summer 2016** Real Indian food is fresh, simple and packed with flavour and in MADE IN INDIA, Meera Sodha introduces Britain to the food she grew up eating here every day. Unlike the stuff you get at your local curry house, her food is fresh, vibrant and surprisingly quick and easy to make. In this collection, Meera serves up a feast of over 130 delicious recipes collected from three generations of her family: there's everything from hot chappatis to street food (chilli paneer and beetroot and feta samosas), fragrant curries (spinach and salmon or perfect cinnamon lamb curry), to colourful side dishes (pomegranate and mint raita, kachumbar salad), and mouth-watering puddings (mango, lime and passion fruit jelly and pistachio and saffron kulfi). 'This book is full of real charm, personality, love and garlic. The best Indian food is cooked (and eaten) at home' Yotam Ottolenghi 'Wonderful, vibrant...deeply personal food, alive and authentic - the best sort - and, frankly, I want to cook everything in this book' Nigella Lawson

• Sales Rank: #1075030 in Books
• Brand: imusti
• Published on: 2014-08-26
• Released on: 2014-08-26
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.00" w x 7.75" l,
• Binding: Hardcover
• 320 pages

Features

• PENGUIN GROUP

Review
This book is full of real charm, personality, love and garlic. Bring on the 100 clove curry! Not to mention fire-smoked aubergines, chicken livers in cumin butter masala and beetroot and feta samosas. There's so much to be inspired by -- Yotam Ottolenghi Wonderful, vibrant...deeply personal food, alive and authentic - the best sort - and, frankly, I want to cook everything in this book -- Nigella Lawson Terrific ... dead-simple family food absolutely packed with flavor. New York Times Magazine [A] beautifully personal book...delicious and achievable BBC Good Food Magazine it's Meera Sodha's Made in India that we'll be reaching for whenever we crave a delicately spiced curry. Stylist Magazine, 'Book Wars' Dozens of recipes I can't wait to try...It's a great book. Buy it. Mail Online Sodha dances along the line, evoking the exotic but delivering extremely achievable recipes. A charming book. Financial Times (Books of the Year) There are no frighteningly long ingredient lists or recherche spices - just simple recipes that really work. It's become my go-to Indian cookery book. The Times (Books of the Year) This unintimidating cookbook brings home the diversity of Indian food Daily Express Meera Sodha's Made in India not only looks stunning, but with a host of doable curry recipes, it has the potential to make takeaway menus a thing of the past The Bookseller I love her blog -- Sami Tamimi, Head Chef and Partner, Ottolenghi Meera makes exactly what we all we all desperately want. Simple delicious Indian food to make everyday at home -- Stevie Parle

About the Author
Meera Sodha is the author of Made In India, which was a top ten bestseller and was shortlisted for the 2014 André Simon Awards and the 2015 Guild of Food Writers Jeremy Round Award for Best First Cookbook. When not travelling round India, collecting recipes, Meera Sodha chefs, writes and lives in London.

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44 of 45 people found the following review helpful.
There are so many good reviews here
By Joanne K. Bouknight
There are so many good reviews here, so I won't repeat the kudos except to say that I bought the book for us at Christmas and lent it to my 90-year-old Italian mother-in-law and she won't give it back. She makes something from it almost every week. I've made the eggplant-cherrytomato curry and followed it to the letter (except for the tsp of sugar!) and it is fantastic--you don't have to precook the eggplant as you do with so many recipes, but be sure to cut it thin, as Meera says. And the curried cauliflower is incredibly delicious, you could eat a panful. Again, do blanch the cauliflower ahead of time. I used the lesser amount of salt and found that to be plenty of salt, btw. I roast cauliflower all the time, but this is the best. Sometimes I cheat and use ground spices instead of grinding the whole ones, but that only means the next time I cook cauliflower I'll do the grinding and it will taste even better. Also make her mama's curried chicken--delicious. Once I get the cookbook back, I'll make more recipes. Actually, I think I'll buy another copy and let her keep it.

22 of 22 people found the following review helpful.
The recipes are not only easy and, on the whole
By SRP
This is exactly what I was hoping for in an Indian cookbook. The recipes are not only easy and, on the whole, healthy, but they all sound wonderful as well. I've made a few already and they're spot on. It's nice to have recipes for things besides chicken tikka masala, korma, etc.

13 of 14 people found the following review helpful.
Terrific: good recipes and pleasant to read
By transponder
Really like this book: the writing is very engaging, the recipes are well explained and we've liked the few we've tried so far. Part of the charm is that the author lives in my native England, and I like those English references. There shouldn't be difficulties for American readers, but you may want to bear in mind that when Ms Sodha refers to 'chili powder', the Mexican chili powder in your cupboard is probably not what she's referring to, as it contains more than powdered chilis. Also, Americans may be puzzled as to why the index contains the entry 'eggplants' under 'A': the reason is clearly that in England these are called 'aubergines', so 'A' was the right place for this until the American editor changed the word without moving the entry! The only other comment I'd add is that canola oil is the go-to oil in this recipe book (as it is in other excellent Indian cookbooks), but I actually don't favour canola oil, since it's highly processed (look up how it's made) and is not the health oil the authors seem to imagine. To the contrary, a better oil is avocado: very healthy and natural, with neutral flavour and a high smoking point. Olive oil has also worked just fine for me as a substitute when avocado oil wasn't available.

Update: Have just tried a potato recipe ('Ferrari') which calls for a lidded pan and then doesn't tell you what to do with the lid (if anything). The baffling point, though, was the 'ounce' of cilantro to be added at the end to the cooked seasoned potatoes. An ounce is an awful lot of cilantro, even for those that really like its pungent flavour: it fills my 2-cup pyrex storage bowl. I don't imagine that the author wants you to sprinkle all THAT on less than 1 pound of potatoes. But British cookbook authors often use grams (and metric generally) rather than American measures. Perhaps it was not '1 ounce' in the original English edition. Similarly, the peanuts asked for, while not a lot, are certainly a good deal more than anyone would want for a batch of this size. So sometimes the specific quantities might need to be taken with 'a pinch of salt'.

Overall, I love the recipes and the ingredients discussions, as well as all the lovely pictures. This book is a great addition to anyone's cookbook library!

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[C898.Ebook] Free Ebook The Open Secret: An Introduction to the Theology of Mission, by Lesslie Newbigin

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Aimed at bringing contemporary concerns in mission theology to a wide-reading public, this volume flows from Newbigin's extensive experience in the mission field and from lectures developed especially to prepare men and women for missionary service. Newbigin describes the Christian mission as the declaration of an open secret—open in that it is preached to all nations, secret in that it is manifest only to the eyes of faith. The result is a thoroughly biblical attempt to lead the church to embrace its Christ-given task of presenting the gospel in our complex modern world. This revised edition includes a helpful index and a new preface.

• Sales Rank: #320963 in Books
• Published on: 1995-02-28
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .51" w x 6.00" l, .60 pounds
• Binding: Paperback
• 200 pages

About the Author
(1909-1998) Lesslie Newbigin was born inNewcastle-on-Tyne, U.K., in 1909. He completed hisundergraduate studies in Cambridge and then served asStaffSecretary of the Student Christian Movement in Glasgow,Scotland. He studied theology at Westminster College atCambridge and was ordained by the Presbytery ofEdinburgh,Church of Scotland in 1936. That same year Newbiginmarried Helen Henderson and the two of them left for Indiawhere he was to be missionary of the Church of Scotland.

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0 of 0 people found the following review helpful.
Great for Theology Students
By Steve A.
A must read for anyone desiring to openly engage this present world with the eternal good news of God's Son.
A faithful and compelling explanation of why the church has a responsibility to be God's witnesses in and to the world.

Newbigin takes the doctrine of election and puts it smack in the middle of mission. God chose a man, not to narrow the scope of salvation but in order to broaden it. He chose Abraham so that all the nations of the world could be blessed. He chose us also and saved us simply so that He could bless others through us.

This book will challenge your thinking with regards to pluralism and God's justice in the world, and it seems as though at a time when those things are becoming somewhat overused and ambiguous, a fresh reminder with what God says is necessary.

21 of 21 people found the following review helpful.
Dialogical Evangelism in an Inclusive Community
By Daniel Im
The following is an analytical review.

Leslie Newbigin (1909-1998) was a theological missiologist/missionary and a missiological theologian. There are over six decades worth of his writings on mission theology and practice. Thus, he is considered to have had one of the greatest influences on the theology of mission in the twentieth century. Furthermore, Newbigin was a scholar practitioner since his works were always rooted in his living relationship with Jesus Christ; after all, he modeled what he wrote. He was also a Western missionary to India from 1936-1974, and upon returning to Great Britain, his missionary focus turned to the West (Shenk 1998).

The thesis of this book is that Christian mission is an open secret. It is open in the sense that the gospel is proclaimed to all without any boundaries, but it is a secret in that "it is manifest only to the eyes of faith" (Location 2556). As a result, mission cannot be relegated as a side task of the church, but it is the central calling and purpose of the church, yet the church does not own the mission, the mission is God's (Location 256). Newbigin's prophetic call to the church is for it to reemphasize its missionary character "to bring all things to their true end in the glory of the triune God" (Location 2556).

In the first section (Ch.1-3), Newbigin presents a historical background of missions and what the church's current situation is in the West. Although, this book was initially published in 1978, Newbigin's assessment of the state of the church is still profoundly accurate today in the twenty-first century. The missionary character of the church needs to be rediscovered, particularly in the West, in order for the church to live out its mission (Location 89). In the second part (Ch.4-6), Newbigin outlines the church's mission within a Trinitarian framework. Christian mission is all about proclaiming the Kingdom of the Father, sharing the life of the Son, and bearing the witness of the Spirit. This Trinitarian framework provides the proper foundation for the third part (Ch.7-10), where Newbigin examines contemporary issues in mission. In particular, he examines "some of the theoretical and practical problems that the church must meet in pursuing its missionary calling" (Location 902).

Newbigin's advice on dialoguing with non-Christians is such a powerful message that needs to be a regular part of every church's discipleship pathway. Not only does he reject an imperialistic mindset, but he also advises Christians to come to dialogue in humility and with an understanding that we will learn and be transformed as much as the non-Christian will because we are entering into the presence of the cross (Location 2472). Thus, the purpose of dialogue is not to "win" the other person to Christ, but it is to allow Christ to transform the hearer as much as the proclaimer, just like what happened to Peter when he "won" Cornelius to Christ (Location 2474). Behind this methodology is the understanding that Christians do not posses the truth, but rather that we, as Christians, bear witness to the truth (Location 2465). In order to dialogue with non-Christians, Newbigin advises Christians to "meet them and share with them in a common life, not as strangers but as those who live by the same life-giving Word, and in whom the same life-giving light shines" (Location 2381). When Christians do this, there will be mutual learning and teaching, in addition to both sides receiving and giving (Location 2381). When this kind of dialogue happens, the Christian must put his Christianity at risk as much as the non-Christian should put their religion at risk - otherwise true learning cannot take place. However, the Christian does this "within the ultimate commitment to Jesus Christ as finally determinative of his or her way of understanding and responding to all experience" (Location 2521). Consequently, I have never heard of such a radical way to dialogue with non-Christians, and the fact that Newbigin writes with significant field experience makes it all the more credible. As I interact and dialogue with others in my post-modern, post-Christian Canadian culture, I believe this is the way that evangelism needs to happen in order to see people enter into a relationship with Jesus Christ: Dialogical evangelism that takes place within an inclusive community.

0 of 1 people found the following review helpful.
Right Margin
By Amazon Customer
the content itself of the book is great, but the words on the right margin are cut off both in mac and ipad. I have to be constantly looking at my phone, which has all margins complete, to see what word is that that I'm seeing.

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