Kamis, 25 Februari 2010

[I679.Ebook] Ebook Die Casting Engineering: a Hydraulic, Thermal & Mechanical Process, by Anderson

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Die Casting Engineering: a Hydraulic, Thermal & Mechanical Process, by Anderson

  • Published on: 2005-01-01
  • Binding: Unknown Binding

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Senin, 22 Februari 2010

[T478.Ebook] Ebook How to Get Filthy Rich in Rising Asia: A Novel, by Mohsin Hamid

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How to Get Filthy Rich in Rising Asia: A Novel, by Mohsin Hamid

"Mr. Hamid reaffirms his place as one of his generation's most inventive and gifted writers." –Michiko Kakutani, The New York Times

"A globalized version of The Great Gatsby . . . [Hamid's] book is nearly that good." –Alan Cheuse, NPR

"Marvelous and moving." –TIME Magazine

From the internationally bestselling author of The Reluctant Fundamentalist and Exit West, coming March 2017, the�boldly imagined tale of a poor boy’s quest for wealth and love�

His first two novels established Mohsin Hamid as a radically inventive storyteller with his finger on the world’s pulse. How to Get Filthy Rich in Rising Asia meets that reputation—and exceeds it. The astonishing and riveting tale of a man’s journey from impoverished rural boy to corporate tycoon, it steals its shape from the business self-help books devoured by ambitious youths all over “rising Asia.” It follows its nameless hero to the sprawling metropolis where he begins to amass an empire built on that�most fluid, and increasingly scarce, of goods: water. Yet his heart remains set on something else, on the pretty girl whose star rises along with his, their paths crossing and recrossing, a lifelong affair sparked and snuffed and sparked again by the forces that careen their fates along.

How to Get Filthy Rich in Rising Asia is a striking slice of contemporary life at a time of crushing upheaval. Romantic without being sentimental, political without being didactic, and spiritual without being religious, it brings an unflinching gaze to the violence and hope it depicts. And it creates two unforgettable characters who find moments of transcendent intimacy in the midst of shattering change.

  • Sales Rank: #24582 in Books
  • Published on: 2014-03-04
  • Released on: 2014-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.98" h x .62" w x 5.16" l, .40 pounds
  • Binding: Paperback
  • 240 pages

Amazon.com Review
Amazon Guest Review of “How to Get Filthy Rich in Rising Asia,” by Mohsin Hamid

By Nell Freudenberger

Nell Freudenberger is the author of, The Newlyweds and Lucky Girls.

I was at a party the other night, when the man standing next to me said, "Where is the next great novel in the second person" (Will someone PLEASE start inviting me to some better parties?) As it turned out, I had an answer without even thinking about it, since I had just finished Mohsin Hamid's extraordinary How To Get Filthy Rich in Rising Asia.

This is the kind of novel with a conceit that any writer would envy: the book's structure mimics that of the cheap self-help books sold at sidewalk stands all over South Asia, alongside computer manuals and test-prep textbooks. Each chapter begins with a rule--"Work for Yourself," "Don't Fall in Love," "Be Prepared to Use Violence"--and expertly evolves into a narrative.

In precise, notably unsentimental prose, Hamid tells the story of an unnamed boy who moves from a village to a city. Hamid's decision not to name his character or his new home (which feels like Lahore, but could be any number of South Asian cities) is part of what makes the book so urgent and contemporary. "At each subsequent wonder you think you have arrived, that surely nothing could belong more to your destination than this, and each time you are proven wrong until you cease thinking and simply surrender to the layers of marvels and visions washing over you." This boy's journey is part of an enormous migration that is one of the great twenty-first-century stories, and yet Hamid makes it feel intimate and individual: a saucer-eyed kid in the dark on the back of a truck.

How To Get Filthy Rich in Rising Asia is a love story as much as a success story, and the opposition of its hero's twin passions gives the book a propulsive intensity. I found myself unable to do anything else until I finished it, and I don't think there's a reader on earth who could help wanting Hamid's hero to succeed--both in business and in his pursuit of "the pretty girl" whom he has loved since childhood. Her capital is a beautiful face that is emblematic of the way her country's ideals are changing; their tumultuous relationship both depends upon their shared past and is frustrated by their common need to escape it.

This short novel encompasses an especially eventful life, as its hero builds a small bottled water operation into a hugely successful company and realizes at least some of his dreams. At the same time, the substance of each chapter calls the self-help precept that began it into question--and finally the larger meaning of helping oneself. Can we help ourselves, and how much of our destinies do we control? What is the price of becoming "filthy rich," and does it mean something different for a village kid than it would for someone born into more comfortable circumstances? Hamid is especially moving on the subject of the hero's siblings, whose failure to capitalize on the city's promise has more to do with chance than with their particular characters. What the reader comes away with above all else is a feeling of tenderness for humankind as a whole--so vulnerable, and with such fierce desires.

From Bookforum
Though it wears the clever fleece of the self-help book, How to Get Filthy Rich in Rising Asia is really a bildungsroman, the story of a protagonist's formation across the precarious terrain of youth and entrance to the state of adulthood. —Siddhartha Deb

Review
“A showcase for its author’s audacious talents… both an affecting and highly specific tale of love and ambition, and a larger metaphorical look at the startling social and economic changes that are … changing the lives of millions” -- Michiko Kakutani, in her “10 Favorite Books of 2013,” The New York Times

A Foreign Policy Leading Global Thinker
Shortlisted for the DSC Prize for South Asian Literature
Named�a Best or Notable Book of 2013 by�The New York Times, National Public Radio, The Chicago Tribune,�Vogue, Apple, The Observer (London), The Sunday Times (London), �Financial Times, The Christian Science Monitor, Huffington Post, Kansas City Star, Milwaukee Journal-Sentinel, Book Page, Publishers Weekly, and Kirkus Reviews
A Vogue "Favorite Novelist"

“It is a measure of Mr. Hamid’s audacious talents that he manages to make his protagonist’s story work on so many levels. ‘You’ is, at once, a modern-day Horatio Alger, representing the desires and frustrations of millions in rising Asia; a bildungsroman hero, by turns knavish and recognizably human, who sallies forth from the provinces to find his destiny; and a nameless but intimately known soul, whose bittersweet romance with the pretty girl possesses a remarkable emotional power. With How to Get Filthy Rich in Rising Asia Mr. Hamid reaffirms his place as one of his generation’s most inventive and gifted writers.” –Michiko Kakutani, The New York Times

“Thanks to Hamid's meticulous use of detail—and his sympathy for a man on the make in a society of endemic poverty—we engage deeply with a serious character whose essence remains his own yet who stands as a figure representative of his time and place, an effect only the best novelists can create… This tale of an unscrupulous striver may bring to mind a globalized version of The Great Gatsby. Given the unabashed gimmickry of Hamid's how-to design, it's a pleasant surprise to find that his book is nearly that good.” –Alan Cheuse, NPR

"A love story and bildungsroman disguised as a self-help book, and the result has all the inventiveness, exuberance and pathos that the writer's fans have come to expect…�Marvelous and moving." –TIME Magazine

“Extraordinarily clever… Hamid has taken the most American form of literature—the self-help book—and transformed it to tell… a surprisingly moving story.” –Ron Charles, The Washington Post

“The marriage of… two curiously compatible genres—self-help and the old-fashioned bildungroman—is just one of the pleasures of Mohsin Hamid’s shrewd and slippery new novel, a rags-to-rishes story that works on a head-splitting number of levels. It’s a love story and a study of seismic social change. It parodies a get-rich-quick book and gestures to a new direction for the novel, all in prose so pure and purposeful it pases straight through into the bloodstream. It intoxicates.” –Parul Sehgal, The New York Times Book Review

“Wonderfully astringent… Hamid is a sly witness to a traditional culture’s dizzying trajectory—supermodels stalk city billboards; a drone hovers ominously in the sky—but his satiric impulse gives way to compassion for the intimacies that keep us tethered in a rapidly changing world.” –Vogue

“This is one of those original works that are also resonant as a record of human experience and geo-political shift, and a strong argument for Hamid as one of the most important writers working today. An enjoyable read no matter who ‘you’ are.” –The Daily Beast

"Relentlessly brilliant… Hamid is a master stylist, and his third novel is, I think, his best thus far… There is something so rich and so deeply authentic in [the protagonist’s] romance that its rendering alone hooks the reader… the novel ends with one of the most stunning final sentences I’ve read in contemporary fiction, a sentence that no review will ever quote, but an indelible sentence, which will live in your heart, mind, and soul long after you read it." –The Los Angeles Review of Books

"Dazzling… an addictive, muscular piece of storytelling… [How To Get Filthy Rich in Rising Asia] shows a writer at the height of his powers, with a hell of a story to tell… a tremendous novel: tender, sharp and formally daring, a portal into a fast-moving, vividly realised world." –The Guardian

"Mohsin Hamid’s latest novel boasts a startlingly distinctive voice as commanding and unadorned as its title." –Pico Iyer, The New York Times Book Review

"Hamid exercises perfect control as he spins the life story of one man's struggle with turbulent times and economics in his unnamed Asian city. It's an impressive feat that he reveals this life, infancy to death, in a little more than 200 pages. That he achieves this with humor and pathos, and creates a last line that evokes the sweep of Molly Bloom's soliloquy in Ulysses—well, it knocked the skepticism right out of me… Vivid, pungent and sweet, How to Get Filthy Rich in Rising Asia is the kind of well-told literary novel that restores faith in the genre. More of this, please."�–Cleveland Plain Dealer

"Hamid is as much an inventive stylist as he is a gifted storyteller… As a result, his novels are compulsively readable, and "Rising Asia" is no exception… Tremendously profound and entertaining." –Alex Gilvarry, Boston Globe

“Bracingly inventive… it might be the best book you read in 2013.” –V Magazine

"Astounding… An ambitious, moving story about love and loneliness [that] constantly surprises… by reinventing itself just as characters reinvent themselves… At the heart of the book is [the] consideration of what it means to succeed, to rise or to�help oneself. How does one live and die? …The questions simmer below the surface of this tremendous, wise and surprisingly moral book." –The San Francisco Chronicle

“An utter delight… How to Get Filthy Rich in Rising Asia�is one of the most tender narratives you will ever read… Amazing.” –Counterpunch

“Hamid is one of the best writers working today… How to Get Filthy Rich in Rising Asia is filled with flashes of brilliance, deeply moving passages, and … beautifully clear prose.” –The Millions

“Mohsin Hamid’s hotly anticipated new book tells the story of young love between capitalism and the latest target of its cupid’s arrow: Asia… Political, romantic, exciting, and a page-turner throughout.” –Harper’s Bazaar

"Brilliant… In its cleverness, its slightly cruel satire and its complex understanding of both Western and Eastern paradigms, How to Get Filthy Rich in Rising Asia is pure Hamid… His storytelling style is both timeless and contemporary, a postmodern Scheherazade…�This novel is smart about many things, including medicine and the processes of death, but is smartest of all about literature itself.” –Marion Winik,�Newsday

"Isn’t this the definition of great fiction, that even when it begins with a character (tubercular, hiding on the dirt floor under his mother’s cot) who’s nothing like you, by the end you are convinced that it really is about you? That’s a kind of miracle, of the sort that self-help books can only dream of achieving." –Salon

"The protagonist, who Hamid also calls 'you,' is, despite the absence of a name or identified origin, a wonderfully particularized person… when, in the last stages of life, 'you' gains a measure of serenity and wisdom, you have tears in your eyes and know that Hamid’s novel has done that which few novels are capable of: It has deepened feeling and provoked questions about the meaning of your own world… gripping storytelling.” –Washington Independent Review of Books

“The kind of game Leo Tolstoy might have written, clear-eyed in its dissection of human folly, ambition and love.” –Milwaukee Journal Sentinel

“Although Hamid's fictional works vary in style and substance, a distinctive sensibility pervades all three: simultaneously warm and ironic, elegant and profane, urbane but equipped with a strong B.S. detector.” –The Los Angeles Times

"In just 12 crisp chapters, you go from a diseased rural nobody to the model of self-made success. It is quite a journey… [A] considerable literary talent [who] deploy[s] the second-person narrative with astonishing skill… Hamid depicts a land where getting rich is not so much a luxury as a survival tactic." –The Economist

“My recommendation for book groups this month is Mohsin Hamid's wry third novel, How to Get Filthy Rich in Rising Asia, and it might just satisfy both reluctant and bold literary explorers. It is at once accessible and exotic, and most definitely filthy rich in fresh material for literary discussion… [that] offers a surprisingly heartfelt conclusion.” –Christian Science Monitor

"An astonishing and riveting tale of a man's journey from impoverished rural boy to corporate tycoon." –The Nation

“Fiction fans should be grateful Mohsin Hamid left his New York corporate cubicle to pursue his grand ambitions of becoming a novelist.” –The Atlantic

“Effervescent… a universal story, wrought in tightly minimal, evocative prose… Mr. Hamid has delivered a payload more nourishing than any self-help book.” �–The New York Observer

"A powerful reverie on life in a time of soul-shaking change." –Businessweek

"Hamid’s choice to write a bildungsroman wrapped inside a self-help manual is an inspired one… Hamid has left us with no doubts about how state and market, law and crime, nation and corporation, and money and violence go together—in rising Asia as in the rest of the world." –Bookforum

“Mohsin Hamid is one of the most talented and formally audacious writers of his generation, and his electrifying new novel… is a vital and affecting portrait of a teeming and significant, but largely unrecorded culture. It is a bold formal experiment contained within an elegant novella. It is moving and charming and funny. When you reach the end, you want to go straight back to the beginning. And yes—that does mean you.” –The Telegraph

“Mohsin Hamid’s third novel… is many things—a love story; an interrogation of the purpose of literary fiction; a portrait of an Asian city… In its compassionate glimpse into another’s life, Hamid’s novel suggests that the routes to success prescribed by self-help books are less hopeful and compelling than the moments that a novel so treasures, the moments in which life is lived.” –The Sunday Telegraph

“An ultra-intelligent and knowing account of life in the developing world, as well as an increasingly moving love-story… Simply brilliant.” –The Daily Mail

“Daringly original… page-turning.” –The Independent

“Cast as a self-help book, about one man's rise from poverty to wealth… Hamid’s beautifully conceived and exquisitely executed novel demonstrates that, in the right hands, narratorial tricks can be a serious matter, affording slants on the big realities and myths of our time unavailable to meat-and-potato realism.” –Adam Lively, The Sunday Times

“How to Get Filthy Rich in Rising Asia turns out to be as much moral fable as it is satire. Fortunately, Hamid makes each mode as fresh as the other.” –New Statesman

“The many selves of You, our hero, form a portrait gallery of a disconnected man in a discontinuous world. Self-help books that aren’t a novel try to make sense of all this. And fail.” –Bryan Appleyard, The Sunday Times

"At once a quietly moving story of an individual man and a sweeping epic chronicling the economic, social and cultural development of an entire region of the world." –Vox Magazine

"Hamid’s story is at once fable-like and existential… the novel is a parable about a new kid of loneliness, a homelessness quite different from the one characteristic of the protagonist’s impoverished and uncertain beginnings." –The Financial Times

"How to Get Filthy Rich in Rising Asia is dead short and narrated in a weird way that rarely gets done in novels… It’s a winning and surprisingly readable bash at some pretty wild experimentation. Hamid’s portrait of rising Asia makes bold use of a newfangled way of compressing a whole life into 200 zipalong ‘hit book’ pages." –Dazed and Confused

"Ambition rules in this playful third novel... subtle and rich." –Publishers Weekly

“This brilliantly structured, deeply felt book is written with the confidence and bravura of a man born to write. Hamid is at the peak of his considerable powers here, and delivers a tightly paced, preternaturally wise book about a thoroughly likable, thoroughly troubled striver in the messiest, most chaotic ring of the global economy. Completely unforgettable.” –Dave Eggers, author of A Hologram for the King

"Mohsin Hamid is one of the best writers in the world, period. Only a master could have written this propulsive tale of a striver living on the knife's edge, a noir Horatio Alger story for our frenetic, violent times. The road to filthy riches is nasty, brutish, and long, yet Hamid's talent is such that we see the humanity in all this striving—indeed, on finishing this extraordinary book, one wonders if the striving might be the sincerest expression of our flawed, fragile humanity." –Ben Fountain, author of Billy Lynn's Long Halftime Walk

“A dazzling stylistic tour de force; a love story disguised as a self-help guide, freighted with sly social satire. As timely and timeless a novel as I’ve read in years.” –Jay McInerney, author of Bright Lights, Big City and How It Ended

“A marvelous book.” –Philip Pullman, author of The Golden Compass

Most helpful customer reviews

74 of 80 people found the following review helpful.
How to Get Filthy Rich in Rising Asia
By Leslie N. Patino
Mohsin Hamid and his PR people created plenty of pre-release buzz for How To Get Filthy Rich in Rising Asia. So, like a lot of other folks, I woke up on March 5th eager to read my pre-ordered e-copy. Overall, a huge thumbs up to Hamid, a phenomenally talented writer. "You," the never-named protagonist of his third novel, is not a particularly likeable character. He and his story, told by an unsentimental narrator known as "I," make for some dark reading. They are, however, wholly believable in the third world where widespread poverty drains individuals and impacts almost every aspect of society including questions of morality.

Where the novel soars is in Hamid's masterful writing. He tells the story of "You," his world and his life with a style and economy of words that speed the reader along. One example: "And where moneymaking is concerned, nothing compresses the time frame needed to leap from my-s***-just-sits-there-until-it-rains poverty to which-of-my-toilets-shall-I-use affluence like an apprenticeship with someone who already has the angles all figured out."

The self-help book format that begins each chapter, and may irritate some readers, reflects a genre popular with a certain demographic searching for inexpensive ways to improve their lot in life. Few novelists could write an entire work in which no character, city or country has a name. "You" and the half dozen people who matter in his life--the pretty girl, his parents, wife/ex-wife, son and thieving brother-in-law--are purposely imprecise and unsympathetic, composites of countless real-life individuals and their stories. In 240 pages of exquisite writing, Hamid manages to tell the tale of an extraordinary octogenarian and leave readers from widely diverse backgrounds with a story they will remember for a long time.

5 of 5 people found the following review helpful.
A Story of Lahore
By umar tosheeb
This book isn't a self-help book, but rather the life story of a man who is never named in the book. Born in rural poverty, after moving to city, he slowly climbs in position and wealth. Mohsin Hamid beautifully describes this city--like so many other cities in rising Asia--chaotic, changing and absorbing millions of rural immigrants.Although there are many flaws in these cities, there are many opportunities too. The main character avails these opportunities--education, business. The business he chooses isn't legal, but he climbs the ladder and becomes a rich man.
This book beautiful describes this growing city, its flaws and opportunities that it avails.It's a good read on changing demographics and social conditions in Asia's growing cities.There is so much going on in these cities. Thousands of rural people moving in, searching for better life, and some achieving it. It is not slow change; it's visible sudden change. These dynamic cities perhaps hold the key to the future of rising Asia.

0 of 0 people found the following review helpful.
Amazing :)
By Eric
Devoured it in less than a day (I'm a slow reader with a short attention span, usually taking at least a week to finish a title I enjoy, if I'm lucky). Made me laugh, made me cry, and had me feeling so much for the characters (all of whom are nameless, by the way). Originally heard this mentioned by Chris Sacca on Tim Ferriss show podcast, and I'm so glad I decided to finally pick this up (so much so that I'm feeling compelled to write my first ever review on amazon).

Needless to say, I highly recommend this book to potential readers. The unique topic and writing style are such that I think it would be entertaining to almost any audience (I'm 23, and not only found it entertaining but deeply informative on a personal level as I go through a major transition point in my life).

I have nothing else to say other than that if you're reading this and haven't done so already, treat yourself (and/or whoever the other potential reader is) and get your hands on this fantastic read :)

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Sabtu, 13 Februari 2010

[O651.Ebook] Free PDF The Sponsorship Seeker's Toolkit, Fourth Edition, by Kim Skildum-Reid, Anne-Marie Grey

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The Sponsorship Seeker's Toolkit, Fourth Edition, by Kim Skildum-Reid, Anne-Marie Grey



The Sponsorship Seeker's Toolkit, Fourth Edition, by Kim Skildum-Reid, Anne-Marie Grey

Free PDF The Sponsorship Seeker's Toolkit, Fourth Edition, by Kim Skildum-Reid, Anne-Marie Grey

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The Sponsorship Seeker's Toolkit, Fourth Edition, by Kim Skildum-Reid, Anne-Marie Grey

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES

The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition.

New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.

PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT:

"This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport

"One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance

"The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

  • Sales Rank: #197552 in eBooks
  • Published on: 2014-04-18
  • Released on: 2014-04-18
  • Format: Kindle eBook

About the Author

KIM SKILDUM-REID is the founder of Power Sponsorship and a corporate sponsorship consultant, trainer, speaker, and author with 28 years of experience across North America, Europe, Asia, Africa, the Middle East, and Australasia. www.powersponsorship.com

ANNE-MARIE GREY has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She is currently the Chief of Section, Leadership Giving, at UNHCR.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Bigger and better than ever
By Anthony L. Macri, Jr.
When Kim announced she would be doing a 4th edition of her fantastic Sponsorship Seeker's Toolkit, I was a bit surprised. The 3rd Edition is not terribly old, and it had already outlined best practice and "Last Generation" sponsorship in a way that was clear, understandable, and seemingly comprehensive. What more was there to tell?

It turns out, a lot.

The 4th Edition of the Seeker's Toolkit (sounds like something Harry Potter fans would read) takes the core elements that made previous editions fantastic and expands on them, extending the reader's depth of reach and really exploring how to line up sponsorship with the brand cycle. The deeper understanding a property has of the partnering brand's position on the cycle and how to best serve those needs, the better and more effective a relationship can be created. The root ideas are still present, but Kim also includes revised and additional sections on impact and measurement (in fact, I think these sections could have been further explored - it strikes me that she has more to say on the topic, and I know she does, because I've heard it in consulting sessions). She also gets a bit deeper into approaches to negotiation and ways to retain value integrity, which is a real difficult thing within the industry.

If the book falls short anywhere, it is simply in terms of the nitty gritty of actually executing a integrated sponsorship to its fullest effect, which Kim says time and time again is up to the sponsor to activate their investment. The reality is that if we as property owners do not do our own significant activation, the competition of the marketplace makes it hard to demonstrate our value fully. Additionally, I think the book could discuss potential ways to set up a development, research, and activation team - perhaps explore some setups she has seen amongst properties and discuss positives and negatives. Being properly staffed and deployed is just as important as having the right strategy, approach and philosophy.

With that said, this is a foundational work within the realm of marketing partnerships. Kim provides a framework for approaching sponsorship that is fresh, upbeat, and challenges those among us who still do things the traditional way. And it helps lend focus to those of us who are trying to engage best practice, so we don't become lazy. Very pleased to have this as a work to always refer back to and find nuggets in, use, and apply in our quest for truly amazing sponsorship.

15 of 19 people found the following review helpful.
The title should be "The Event Sponsorship Seeker's Toolkit for Organizations".
By T. Sanders
This book is for organizations hosting specific events like seminars, etc. The title should be "The Event Sponsorship Seeker's Toolkit for Organizations". The only somewhat useful bit is a few of the word documents you have to jump through hoops to get after purchase. I would have paid about $6-10 for those. Sure you could FORCE the info in the book to fit your situation but you would be doing just that, forcing it. Most of the info in the book doesn't apply to many common situations where a single person or small group would be seeking sponsorship (i.e. films, art projects, etc.). The part that could be applied is free on the internet. Also in one section, it seems like the author just lists everything that resembles "marketing" even if it isn't. Like for instance, she really mentioned making "viral" content as if you have any control over that (eye roll). It has been proven time and again that there is no such thing as creating "viral" content. You should always focus on creating outstanding content but that does not mean it will go "viral". "Viral is a result, not a strategy or a creative direction." I read through the book and could only use about 20% of the info for my situation. This book is great if you are an organization seeking sponsorship for an event so I've given it two stars but it was under the impression that the info in this book was for sponsorship seekers thus applying to most common sponsorship situations and I don't find that to be accurate.

2 of 2 people found the following review helpful.
A true gift for developing a Sponsor Package!
By Rick Gabrielly
This gem is a comprehensive resource, complete with forms, links and dozens of other tools, tips and information. A must-have if you want to develop and market sponsorships.

See all 18 customer reviews...

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